Local Search Marketing

Where’s Your Map Listing? Are the customers closest to you able to find your business online? The print Yellow Pages are dead. New estimates figure over 70% of all internet searches begin with local intent. This means if your online local business listing is not showing up in the search engine results of the major search engines then you are missing valuable business.

Now is the time to claim and own your business online. You don’t need a website to be listed on the major search engines, although it does help, but you need to validate and take ownership of your online listings. Almost every business in the United States has their business name listed online and your address and phone number may be listed as well.

Google 7 Pack MapIf your searched for your business in Google will your business be one of these 7 listings?

Ask yourself these Questions:
Is the business information right?
Is your business listing in not only Google but Yahoo and Bing too?
Do they match and say the same thing about your business?
Is your business in Yelp, City Search or other local directories?
Do all your online Yellow page directories match?
Do you have reviews?

If your business does not satisfy these basic questions your are losing valuable customers who are searching for your products or services locally in your market. They are searching for you but they can’t find you.

There are over 51.15 million iPhones worldwide and more than 172 million Smart phones sold worldwide in 2009. This means there are millions of mobile web devices where users use the local mobile web to search for businesses close to where they are working, shopping or playing.

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